BCI data shows that the Huawei Enjoy 90 series has ranked first in market share in China’s 1,000–2,500 yuan price segment for ten consecutive weeks (from weeks 14 to 23) since its launch, with a single-week peak share of 34.89% — more than double that of the runner-up brand that week. The Enjoy 90 series starts at 1,299 yuan, with some models priced 100 yuan lower than their predecessors, bucking the broader market trend of price hikes against the tide — IDC predicts the global average smartphone price will rise from $523 to $550 in 2026, while Counterpoint Research data shows global smartphone shipments fell 3.1% year-on-year in Q1 2026, with the global wholesale average price increasing 14% year-on-year.
The flagship model, the Enjoy 90 Pro Max, is equipped with an 8,500mAh Huawei Giant Whale battery (the largest capacity in Huawei phone history), paired with the self-developed Kirin 8-series chip, and debuts Wi-Fi 7 support in its price segment; overall performance is approximately 38% higher than the previous generation, page opening smoothness improved by 35%, and content loading speed increased by 85%.