'Splash screen ads removed' tops Weibo trending list; Amap, Baidu Maps, NetEase Cloud Music, among others, have quietly removed them

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On the evening of June 23, the topic “splash ads are gone” topped Weibo’s trending list. According to reports from Jingchu Net, a reporter’s actual test confirmed that NetEase Cloud Music, Baidu Maps, and AutoNavi Maps no longer have splash ads when launched; many netizens also reported that a large number of mainstream apps have quietly removed splash ads. Baidu Maps customer service responded that if users still encounter splash ads, they can take a screenshot, enter the keyword “provide screenshot” in the search box to submit feedback, and a specialist will follow up. The trigger was a blogger’s video complaining that navigation app splash ads are easily misclicked and redirect to third-party platforms, posing a driving safety hazard. The practical guide released by the National Cybersecurity Standardization Technical Committee in July 2025 has set clear technical thresholds for trigger behaviors like “shake to open” ads, and requires convenient closing channels to be set up.

Jingchu Net