On May 30, the People’s Daily published a commentary titled „It’s Time to Close the ‚Portal‘ of App Window Jumps,“ pointing out that among the 31 apps and SDKs recently reported by the Ministry of Industry and Information Technology for infringing on user rights, as many as seven involve problematic window jumps — including click-to-jump and swipe-to-jump from information windows, covering various tactics such as utilizing highly sensitive „shake-to-open,“ accidental triggers that bring up food delivery platforms or membership recharge pages, and automatic downloads of new apps, with some designs specifically targeting the elderly. The article states that such behavior not only affects user experience but also potentially violates consumers’ right to free choice, illegally collects motion sensor data, excessively requests permissions, and even infringes on user privacy. As early as 2021, a provincial consumer rights protection commission had classified it as an infringement. The article calls App window jumps „digital graffiti“ and points out that the stubborn root cause lies in a distorted profit model — some apps profit by harvesting accidental user taps to generate exposure for other businesses, even treating this as their „bread and butter.“
In response to the above chaos, the article calls for regulatory „hard measures“: for apps that refuse to change despite repeated warnings, they must not only be firmly removed from shelves and shut down according to law, but also the advertising vendors, service providers, and other behind-the-scenes drivers must be tracked down and held legally accountable, breaking the cycle of „just fix it and be done“ or „pay to avoid trouble“; app stores must fulfill their front-end review responsibilities by establishing stricter access and monitoring mechanisms; and app operators should recognize that the essence of the internet economy is an „experience economy and trust economy“ — sacrificing user experience for short-term gains will ultimately lead to being eliminated by the market.