JD Food Delivery launches 'Kitchen Visibility Initiative': Over the past year, it has rejected 1 million 'ghost kitchen' vendors; only 40% of applications get approved.

On May 28, JD Food Delivery announced the launch of the ‘Visible Dining Areas’ initiative, introducing the strictest industry standards for defining dining areas: a store must have a dedicated dining area separated from the kitchen, and this area must account for over 50% of the total floor space to qualify as a dining establishment. The platform revealed that over the past year, it has rejected 1 million ‘ghost delivery-only’ stores; the approval rate for new merchants stands at just 40%. Currently, less than 3% of stores on the platform fail to meet dining-area compliance requirements — the lowest figure in the industry. Starting June 1, the platform will officially label qualifying dining establishments; concurrently, it will roll out the ‘Dining Area Judge’ AI system. Customers, couriers, and merchants can upload photos or videos of store interiors, which the AI model then automatically evaluates to determine whether the dining area meets the required proportion. This initiative aligns with new national regulations on food delivery services, which took effect on the same day.

Ifeng Tech