Sony officially launched the Bravia 9 II and Bravia 7 II on May 27 — its first LCD televisions to feature “True RGB” backlight technology, in which red, green, and blue LEDs are driven independently rather than relying on a blue LED with a quantum dot conversion layer. According to FlatpanelsHD, which counted the LED layout on the final 65-inch Bravia 9 II, the production model uses 60 RGB LEDs vertically and 102 horizontally, with four RGB LEDs per dimming zone, yielding 1,530 local dimming zones and 4,590 RGB zones — a modest step up from the 1,512 zones on the 2024 Bravia 9. Sony rates the system at up to 4,000 nits peak brightness, coverage of over 99% DCI-P3 and at least 90% ITU-R BT.2020, and 96-bit grayscale processing. The Bravia 9 II ships in 65, 75, 85, and 115-inch sizes; the Bravia 7 II, which also receives True RGB, is available in 50, 55, 65, 75, 85, and 98/100-inch variants. Sony says the technology builds on more than two decades of RGB backlight development dating to the Qualia 005 in 2004.
Sony first previewed the RGB LED system at a closed press event in March 2025, where FlatpanelsHD saw an early prototype. Since then Hisense, Samsung, Philips, LG, and TCL have each launched their own RGB LED LCD TVs under various brand names, so Sony is entering a market that has already seen first movers. FlatpanelsHD noted that MediaTek — whose Pentonic chips are used in Sony’s new TVs as well as in Philips — appears to have handled much of the underlying RGB LED driving architecture, which may explain why zone counts on Sony’s production unit track closely with Philips’ first RGB LED set. The launch takes on extra significance given that Sony’s TV and audio business is set to be acquired by TCL next year, making the True RGB Bravia 9 II among the last flagship televisions Sony will engineer independently.